Harness the power of mindful leadership with the ‘Foundations of Thriving Fitness and Wellness Clubs Leadership Course,’ where strategic management meets exceptional customer and team member experiences, reinforced by our ethos of putting

Elevate Your Club's Success

Embark on a transformative leadership journey with ‘Foundations of Thriving Wellness Clubs: A Leadership Course,’ where we refine health club leadership through a series of targeted and dynamic learning modules. Join us as we equip managers, owners, and leaders with the tools to foster outstanding team dynamics, unparalleled member satisfaction, master financial strategy, and
achieve sustainable growth.


I. Leadership Mastery in Health and Wellness


II. Financial Mastery



III. Human Capital and Team Management


IV. Marketing and Branding


V. Effective Sales Strategies


VI. Communication


VII. Customer Experience (NPS)


VIII. Team Member Engagement (eNPS)


IX. Health and Safety


X. Self-Care


XI. Meditations for mindful leaders







Leadership Mastery in Health and Wellness: Cultivating Excellence and Growth

Elevate your leadership in the dynamic world of fitness and wellness with ‘Foundations of Thriving Fitness and Wellness Clubs Leadership Course.’ Grounded in the wisdom of Grant Ian Gamble’s best-selling book “The Affinity Principle,” this course offers over three decades of health, fitness and wellness industry expertise distilled into strategic learning. 

Embark on a journey through the intricacies of managing diverse club types, stay ahead with the latest industry trends, and master the art of mindful leadership for unparalleled team and member experiences. Forge a path of ethical integrity and operational excellence, leveraging cutting-edge tools and software. Embrace the AFFINITY Formula’s core – where mindful leadership cultivates a vibrant team environment, fostering member satisfaction and driving sustainable growth.

This is more than a course; it’s your blueprint for transformative leadership in the thriving nexus of health and wellness.

Elevate Your Club’s Financial Health: A Strategic Guide to Financial Mastery

Unlock the financial potential of your health and wellness club with our comprehensive Financial Management Course. From hands-on budgeting simulations to mastering cash flow puzzles, this module is designed for aspiring managers and seasoned owners alike to fortify their financial acumen. Dive deep into cost management strategies, dissect profit and loss statements, and explore innovative revenue maximization techniques. Learn the art of capital management and navigate the complexities of financial reporting with confidence. 

Our expert-designed workshops, such as “The Membership Lifecycle” and “Finance Your Fitness,” will equip you with the tools for sound financial planning and scenario analysis, ensuring your club thrives in a competitive landscape. Embrace the financial expertise that leads to sustainable growth and profitability.

Empowering Teams for Wellness Success: A Comprehensive Human Capital Mastery

Elevate your leadership with our “Empowering Teams for Wellness Success” module, focusing on Human Capital and Team Management essentials. Gain crucial insights into building a dynamic team aligned with your club’s culture through targeted hiring and inclusive onboarding. Learn to navigate the nuances of workplace diversity and foster an environment that celebrates inclusivity. Craft competitive compensation packages and understand the intricacies of team member evaluations to drive motivation and retention. Tackle workplace conflicts with confidence and nurture your team’s growth with effective performance management strategies. Stay ahead of the curve by mastering remote work models and prioritizing team member well-being. 

With practical workshop exercises like “Navigating the Hybrid Jungle” and “Wellness Works,” you’re not just managing a team; you’re leading a wellness revolution. Prepare to transform your health and wellness club into a beacon of employee satisfaction and operational excellence.

Marketing Mastery for Health, Fitness and Wellness Leaders: Amplifying Your Club’s Impact

Unlock the power of connection with “Marketing Mastery for Health, Fitness and Wellness Leaders,” a transformative journey through the landscape of health, fitness and wellness club marketing and branding. 

Delve into the heart of authentic brand creation by establishing core values that resonate and crafting a unique selling proposition that sets your club apart. Discover the potency of grassroots initiatives, digital marketing mastery, and the art of customer engagement to not only attract but retain a dedicated community. 

With practical workshops like “Crafting Your Brand Blueprint” and “Mastering Customer Connection,” gain hands-on experience in building a brand that speaks to the soul of your audience. Learn to navigate the digital world with strategy and finesse, leveraging SEO, social media, and email marketing to create a robust online presence. Equip yourself with the analytical tools to not just chase, but understand and harness key performance metrics for sustained growth. 

Step into this module ready to transform your club’s marketing approach and emerge as a beacon of wellness leadership.

Sales Success in Fitness and Wellness: Driving Growth and Member Loyalty

Elevate your club’s success with “Sales Success in Fitness and Wellness,” a comprehensive module designed to accelerate business growth and forge lasting relationships with members. Dive deep into the essence of sales within the fitness and wellness industry, distinguishing the synergies and distinctions between sales and marketing. Learn to navigate the sales funnel with precision, transforming prospects into loyal members through strategies that resonate with the heart of your community.

Engage with interactive exercises like “Mastering Your Sales Funnel” and “Mastering Membership,” where you’ll gain practical experience in member acquisition and retention, learning to personalize the sales process, and develop successful referral programs. This course emphasizes the crucial role of member retention, introducing AFFINITY OS as a pivotal tool for sustaining member relationships.

Discover the art of managing a dynamic sales team, from recruitment to training to incentivization, ensuring each team member is in harmony with your club’s rhythm. Measure your triumphs and opportunities for growth with key sales metrics and KPIs, empowering you to make data-driven decisions that propel your club forward.

With real-world case studies, witness the transformative power of effective sales strategies that have redefined the health and wellness landscape. “Sales Success in Fitness and Wellness” is not just a course—it’s your roadmap to becoming a bastion of growth and member satisfaction in the competitive wellness industry.

Communicative Leadership in Health, Fitness and Wellness: The Art of Connection and Clarity

Unleash the power of masterful communication with “Communicative Leadership in Fitness and Wellness,” a vital module in the Foundations of Thriving Fitness and Wellness Clubs Leadership Course. This module is meticulously crafted to refine your communication skills across every spectrum, ensuring your message resonates with clarity and impact in your leadership role.

Embrace the fundamentals of communication, where you’ll dissect its core components and navigate the common barriers that impede effective leadership dialogue. Engage in interactive exercises like “Speak to Lead” and “Echoes of Empathy,” where you’ll hone verbal prowess and active listening skills, essential for empathetic and influential leadership.

Discover the subtle power of non-verbal cues with “Silent Signals,” learning to read and convey body language that aligns with your spoken word. “The Written Word Wizardry” will sharpen your proficiency in written communication, ensuring every email and document upholds the highest standards of clarity and professionalism.

Tackle communication challenges head-on with “Navigating the Storm,” where you’ll learn to maintain composure and assertiveness in difficult situations. “Harmony in Diversity” will guide you in appreciating and adapting to the diverse needs of your team, embracing cultural sensitivity and inclusive communication.

By the end of this module, you’ll be adept at asking the right questions, giving and receiving feedback constructively, and leading conversations that inspire growth and collaboration. “Communicative Leadership in Wellness” is not just a module—it’s your pathway to becoming a resonant leader who speaks the language of success and well-being.

Customer Experience (NPS) Mastery in Fitness and Wellness: Transforming Satisfaction into Loyalty

This module is meticulously tailored to empower you with the strategies and insights needed to turn average member interactions into unforgettable experiences.

Dive into the core of customer service excellence, contrasting it with the broader scope of customer experience. Through interactive workshops like “Mastering Customer Service in the Fitness and Wellness Industry” and “Unlocking the Secrets of NPS,” you’ll transform your understanding of these concepts into actionable strategies that captivate and retain members.

Learn the art of customer segmentation with “Unlocking Member Satisfaction,” where you’ll customize experiences that resonate with every member demographic. Embrace the power of feedback mechanisms to refine your service delivery, ensuring every touchpoint on the customer journey is exceptional.

“Turning Complaints into Opportunities” will equip you with the tools to manage complaints effectively, turning potential setbacks into learning and growth opportunities. With “Mastering Omni-Channel Excellence,” you’ll synchronize online and offline experiences, ensuring consistency across all member interactions.

Prepare your team to be champions of customer service with specialized training exercises that place them at the heart of member experience. “Decoding Data to Deliver Delight” will guide you in measuring and interpreting customer experience metrics beyond NPS, harnessing the full potential of data to drive satisfaction and loyalty.

By concluding with real-world case studies and strategies for continual improvement, “Customer Experience Mastery in Fitness and Wellness” ensures you’re not just leading a health and wellness club—you’re creating a community where every member feels valued, understood, and eager to return.

Elevate Your Team: The eNPS Edge

Step into “Elevate Your Team: The eNPS Edge,” a key module of our Foundations of Thriving Fitness and Wellness Clubs Leadership Course. This module is your blueprint for harnessing the transformative power of team engagement to enhance your club’s success.

Understand the essence of team engagement versus satisfaction and learn to apply “The AFFINITY Formula in Action” through practical exercises that bolster team spirit and impact customer experience. Master eNPS to assess and elevate your team’s workplace experience with our workshop “Unlocking the Secrets of eNPS.”

Segment your team effectively with “Unlocking Team Synergy,” customizing engagement strategies that resonate with every team member. Handle conflicts skillfully with “Navigating the Storm,” ensuring your team’s harmony and productivity.

Focus on retention with “Unlocking Loyalty,” developing strategies that keep your team connected and committed. And with “Engagement Evolution,” put feedback into action, using case studies and continuous improvement tactics to keep your team’s engagement dynamic and evolving.

Embark on “Elevate Your Team: The eNPS Edge” to build a cohesive, motivated team that drives the heart of your fitness and wellness club forward.

Health and Safety Mastery in Fitness and Wellness Clubs

Dive into “Health and Safety Mastery in Wellness Clubs,” an essential part of our leadership course tailored for health club managers. This module empowers you to establish robust safety standards, navigate legalities, and foster a health-conscious environment.

Learn to decode complex compliance laws with “Compliance Commanders,” and create a fail-safe environment with our “Safety Blueprint” workshop. Equip yourself with emergency readiness in “Lifesaving Readiness,” and uphold impeccable cleanliness with “Spotless Sanctuary.”

Ensure flawless functioning of your club’s equipment with practical maintenance workshops and bolster team readiness with targeted safety training. Sharpen your crisis management skills with real-world case studies, and fortify your club’s data security in the digital realm.

Step into this module to transform your fitness club into a secure, well-prepared sanctuary of well-being.

Become a Well-being: Harness Self-Care for Leadership Excellence

Elevate your leadership with “Become a  Well-being: Harness Self-Care for Leadership Excellence,” a comprehensive guide to integrating self-care into every aspect of your leadership role. This pivotal module of our course stresses the profound impact of self-care on personal effectiveness and leadership quality.

Embark on a transformative journey with “Self-Care Assessment and Planning,” and create a balanced lifestyle blueprint with “Crafting Your Personal Health Plan.” Build resilience with the “Emotional Resilience Toolbox,” and center your mind with “Mindfulness Meditation Practice.”

Grow your support network, manage work-life balance like a pro, and navigate high-pressure scenarios with grace. Learn to promote self-care within your team, reflecting on goals with “My Development Journey,” and overcoming barriers to well-being with our “Barrier Breakthrough” workshop.

Discover a holistic approach to self-care that not only revitalizes you as a leader but also inspires your team, fostering a culture of well-being that resonates through your entire organization.

Microlearning and Reinforcing Workshops

Experience the power of microlearning with our Our cutting-edge, easy-to-consume course, designed for optimal retention and practical application. Bite-sized lessons are paired with dynamic, reinforcing workshops, ensuring not just understanding, but mastery. Transform your leadership in minutes a day and see immediate results in your health and wellness club.

AFFINITY in Customer Service Training Workshops

Transform your health club’s management with the  ‘Leadership Course: Foundations of Thriving Fitness and Wellness Clubs.’ Grounded in the ‘People First, Always’ ethos, this course empowers you with the skills to lead with mindfulness, enhance team and customer experiences, and optimize financial performance. Elevate your managerial approach with our comprehensive modules, from financial acumen to effective communication, and steer your wellness club towards sustained success.

Join us today and embody the “People First, Always” ethos in your leadership role.


+61 475 866 592

Top 10 Reasons to Invest in AFFINITY OS

Elevate Team Member Engagement and Wellbeing

Companies looking to foster a workplace culture that prioritizes Team Member wellbeing and engagement will find AFFINITY OS to be an invaluable resource. The platform incorporates mindful leadership principles from Grant Ian Gamble's best-selling book, "The Affinity Principle," empowering leaders to focus on individual Team Member needs, thereby creating a positive, productive work environment. With higher levels of engagement, companies can expect lower turnover rates, better performance, and an increased sense of loyalty among team members.

Boost Member Experience and Retention

AFFINITY OS goes beyond basic Member Relationship Management (MRM) systems by linking Member experience directly with Team Member engagement. The platform's tools and analytics offer actionable insights into Member behavior and preferences, helping Customer Service representatives to provide more personalized and empathetic service. Enhanced Member experience inevitably leads to higher Member retention rates and more robust brand loyalty.

Drive Referrals Through a Holistic Approach

By combining AI with the human element, AFFINITY OS creates a more cohesive, seamless experience for both Team Members and Members. Satisfied Members become brand advocates, generating high-quality referrals and organic growth for the company. AFFINITY OS can optimize the referral process, making it easier for businesses to capitalize on word-of-mouth advertising.

Harness Data-Driven Decision Making

AFFINITY OS provides an analytics dashboard that offers real-time data and Key Performance Indicators (KPIs) on Team Member engagement, Member experience, and business performance. Managers and executives can leverage this data to make informed decisions, set realistic goals, and identify areas for improvement. 

Illuminate BEYOND the Data - Highlight Sentiment

AFFINITY OS highlights sentiment in individual exchanges, but more importantly the AI system  distills meaningful sets of sentiment into actionable information. Managers and executives can leverage this objective framework around sentiment to drive decisions, focus goals, and highlight areas for improvement.

Achieve Long-Term Sustainability and Scalability

AFFINITY OS offers not just immediate operational improvements but also a sustainable model for long-term growth. It's a scalable solution that grows with your business, providing consistent value irrespective of your company size. By investing in a platform that focuses on both Team Member well-being and Member satisfaction, businesses can expect a high ROI as they grow. Being able to add sites and look across the portfolio and compare best practices is invaluable to growing businesses.

Utilize Lead Indicators for Proactive Management

Unlike traditional business metrics that focus on lag indicators like financials, AFFINITY OS uses lead indicators such as Employee Net Promoter Score (eNPS®) and Net Promoter Score (NPS®) to give businesses a more immediate and actionable insight into their performance. eNPS and NPS serve as early warning systems, highlighting potential issues or opportunities in real-time, allowing businesses to proactively manage their Member relationships and Team Member engagement. This predictive approach can be particularly beneficial for making timely interventions, optimizing resource allocation, and maintaining a consistent quality of service.

Gain Powerful Cross-Site Performance Comparison and Best Practices

For multi-site or multinational corporations, AFFINITY OS offers a unique advantage: the ability to compare performance metrics and best practices across various locations. This fosters an internal culture of continuous improvement and allows businesses to quickly identify and apply successful strategies from one site to another. Whether it’s Member satisfaction scores, Team Member engagement levels, or operational efficiencies, AFFINITY OS provides a holistic view that enables effective cross-site management.

Optimize Data-Driven Prioritization for Resource Allocation

AFFINITY OS equips managers and leaders with data-driven insights that enable them to prioritize their actions and investments effectively. By analyzing metrics related to both Member experience and Team Member engagement, the platform helps decision-makers identify the most impactful areas for improvement or scaling. Whether it's fine-tuning a Member service process, investing in team development programs, or allocating resources for new product features, the actionable data from AFFINITY OS ensures that every decision is aligned with the company's overarching goals and yields the highest return on investment.

Unleash Unmatched Return on Investment: A Cent-Per-Day Revolution

AFFINITY OS disrupts the traditional landscape of NPS and eNPS systems by providing an unparalleled return on investment. Priced at just 1 cent per day per member, AOS makes it affordable for companies in the fitness and wellness industry to invest in a people-centric approach. Despite its cost-effectiveness, AOS doesn't skimp on features; it uniquely integrates NPS (Net Promoter Score) and eNPS (Employee Net Promoter Score), offering a holistic view of both customer and Team Member satisfaction.

While other NPS and eNPS systems can be prohibitively expensive and industry-agnostic, AOS is tailored to meet the specific needs of the fitness and wellness sector. The nominal investment in AOS is quickly repaid through increased referrals and customer retention, making it a cost-efficient choice for businesses looking to scale sustainably.

By investing in AFFINITY OS, you can look forward to achieving a balanced ecosystem where Team Members are engaged, Members are satisfied, and the business thrives—making it a worthwhile investment for your forward-thinking organization.


+61 475 866 592